With a working experience of 14 years in the corporate sector, Shalaka has joined CA in July 2008 as Manager Corporate Relations. She graduated in Pharmacy and has a diploma in marketing, and is associated with the Pharmaceutical / Healthcare industry into both domestic & International Marketing / Advertising for over a decade. Her main association is with the medical fraternity and gradually with the Indian & International NGOs / Global health authorities / various Health Ministries for business development of niche & concept based products in the treatment of Drug De-addiction , HIV / AIDS & Tuberculosis. Strategic selection of international markets, brand building of the niche brands & campaign based promotion for business development are her core strengths. |